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The influence of the medial image of first ladies Olga and Dagmar Havel in the Mladá fronta Dnes on the overall perception of president Václav Havel
Paruchová, Adéla ; Lovaš, Karol (advisor) ; Novotný, David Jan (referee)
The goal of the hereby presented master's thesis is to provide a novel view of the person and personality of Václav Havel, the first post-November president and dramatic. The author does so through medial images of his two wives, Olga Havlová and Dagmar Havlová, performing their function as the first ladies. A specific periodical was chosen for purposes of the conducted analysis - Mladá fronta DNES. The theoretical part of the work aims to present the life and work of Havel and both of his wives, while also providing a definition of the role of the president and the first lady in the Czech Republic. A generic profile of the investigated periodical is also briefly discussed. Lastly, the theoretical part contains a description of the research method consisting of qualitative and content analysis. In the practical part of the presented thesis, texts concerning the president and his wife were chosen based on previously stated criteria. The focus was put on their foreign state visits, charitable activities, or private life of the pair. The author investigates the differences in the medial images of both first ladies and their effect on the image of president Havel in various time periods. The variety of topics discussed concerning a particular first lady was also an object of interest. The final...
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What type of First Lady Was Michelle Obama: Case Study on Michelle Obama as First Lady
Matějčková, Anna ; Sehnálková, Jana (advisor) ; Kýrová, Lucie (referee)
This Master's Thesis analyzes various roles that First Ladies of the United States take upon when their spouses are elected President of the United States. Even though the role of First Ladies is undefined, the public still expects a certain level of manners and dedication to their selected causes. The influence of First Ladies is, on the one hand limited by the fact that they do not have any real policies to follow. On the other hand, the platform of First Ladyship offers a great deal to influence and ability to raise awareness to causes they care about. The main argument is that Mrs. Obama had a particular skill to promote her initiatives and to turn negative attention by the media to the rights directions. Additionally, she was able to get the attention of corporations and state officials to help her make a real impact on her initiatives. Her authenticity and fun engaging style helped her with engaging young people into her campaigns and her status of popular First Lady. Therefore, the goal of this thesis is to find out how the role of First Lady changed during Michelle Obama's term as First Lady and what kind of influence her initiatives brought. Finally, the analyses shows that Michelle Obama was a very active First Lady that pushed the role of the First Lady forward. Her well though...
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Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic
Gejdošová, Iva ; Soukeník, Štěpán (advisor) ; Švec, Kamil (referee)
This bachelor thesis titled 'Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic' is an exploratory work which analyses how potential first ladies were portrayed on Facebook whilst their husbands, candidates in the 2018 Czech presidential election, ran their official campaigns. The objective was to uncover the role assigned to female spouses during the campaigns, how the women were constrained by traditionally feminine roles and to whom is their presence affecting. This thesis utilises the method of content analysis, which is employed not only as a mere data gathering tool to detect the textual side of posts, but also applied visually. A coding instrument which used Goffman's (1979) Gender displays was employed to detect the visual frames of the First lady. The textual portion of Facebook communication was sorted based on the mentioning of a spouse and then further examined using a coding sheet consisting of a total of 13 variables. By analysing Facebook posts published by each candidate during the official campaign, the thesis aims to depict how potential first ladies were depicted in traditional female roles, constrained by norms, and with no further role in the political process. The practical assessment of the paper crucially demonstrates the...
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